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Merry Christmas or Season’s Greetings?

16.12.2015

We live in a wonderful world of diversity and every day is sacred for someone, somewhere.

In November, December and January alone there are over 20 festivals and holidays observed by the world’s major religions.

Christmas is important for many people, however, it is merely one festival among many others. Let’s keep in mind, that Christmas is not the only festival that „counts“. Here is a comprehensive list of religious holidays in 2015.

Wishing all of you happy days – wherever you are!

Take your time to enjoy the things in life that really matter and cherish the moment with your loved ones.

Interview with Pedro Custódio – User Experience Strategist

29.09.2015

Pedro, you have spent the last 6 years working and living in Germany and you were responsible for user experience design at Vodafone. Tell us a bit how you have created this job opportunity. What led to your decision to move to Germany?

I studied computer science, more exactly I studied Artificial Intelligence, maybe because of those beginnings I often found myself thinking of people while I was developing programs and working on computer projects. Years later I realised there couldn’t be computers without people and that it was from their relation what great things could happen. So I shifted my line of work towards usability and user experience. To understand and improve how we, humans, interact with technology and how to improve those interactions.

The move to Germany was a combination of professional and personal objectives. I was part of an international community already while in Portugal, but I wanted to work in a more international environment. Vodafone Group projected that path for me and in 2009 I moved to Düsseldorf.

Could you describe an aspect of the working style in Germany with an anecdote or a specific incident?

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How to decode messages with the Lasswell formula

18.08.2015

Most people remember Harold Lasswell for the phrase:
»Who says what in which channel to whom with what effect?«

But who was Lasswell? What kind of man was he and what influenced his thinking? What lessons can be learned from his ideas?

Lasswell was a communication expert who studied power relations and behaviour in society. He authored many books on topics such as personal security and political propaganda. Primarily he was concerned with mass communication. His ideas intended to elicit deeper analysis of media influences and effects on audiences.

Realise that knowledge is more effective in action

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Film – 100 years ago

27.05.2015

100 years ago films were products with temporary commercial value. Original film prints started to disintegrate as early as the 1920s and production companies did little to ensure its preservation. So most films of this time period have turned into dust. But sometimes miracles still do happen.

Why should we care about films?

For 12 decades films give us insights into diverse cultures and impressions of different ways of life. As we are bombarded by moving images today films almost lost their magic. However – the way we dress, the way we talk and act in daily life, the things we believe or doubt are still influenced by films.

By learning about the social and cultural influences on and through films we understand the societies that produced and consumed them.

Reason enough to dedicate some future blog articles to film culture and progression of visual storytelling. Read more

3 keys to more effectiveness in German business culture

02.04.2015

Products Made in Germany enjoy an excellent reputation around the globe. According to a recent article by Deutsche Welle German exports hit record high in 2014 with a 3.7% increase compared to 2013.

So there are many good reasons to do business with Germans. But what do potential business partners need to know?
Here are 3 keys to successful cooperation…

Understanding the Mittelstand model – How do German companies work?

The Mittelstand is an essential driver of Germany’s economy. Innovative products are developed by these highly specialised, mainly family-owned businesses. They are often global market leaders in their field of expertise.

According to an article in the Economist the German Mittelstand depends on delicate relationships between schools and companies as well as capital and labour. Thus it can be doubted that this model can easily be reconstituted in another country.

For a deeper understanding of the German Mittelstand phenomena I recommend watching the film Global Player by Hannes Stöhr. It tells a touching story of a Mittelstand company dealing with the realities of globalisation. In a rapidly changing world Mittelstand businesses are realising that they can no longer just stay in small-town Germany.

Getting to the point – How do German executives negotiate? Read more