Knowledge is knowing that a tomato is a fruit
“Knowledge is knowing that a tomato is a fruit …” But have you ever really tasted what that means? Depending on where you are in the world, the same tomato tastes vastly different. In Singaporean hawker food, it’s sweet sauce over noodles.In a Thai salad, it’s sweetness with fiery chili.In India, it’s a basis for […]
If you want to go fast, go the old road
Interview with Tobias Esche, Travel Guide Book author on Myanmar and Thailand (forthcoming), Travel agency owner in Myanmar and Thailand Tobias, please share a bit about your background and who you are. I was born in Berlin in 1979, at a time when my grandparents were in their last year at their diplomatic posts in […]
Servant Leadership – Searching for the Ideal
The basic principle of Servant Leadership is simple. Leading is serving others. It requires a high level of sensitivity for the needs of other people. The principle goes back to the big questions people ask across cultures. In what kind of world do we want to live? How can we be happy? What purpose do […]
Interview with Pedro Custódio – User Experience Strategist
Pedro, you have spent the last 6 years working and living in Germany and you were responsible for user experience design at Vodafone. Tell us a bit how you have created this job opportunity. What led to your decision to move to Germany? I studied computer science, more exactly I studied Artificial Intelligence, maybe because […]
How to decode messages with the Lasswell formula
Most people remember Harold Lasswell for the phrase: »Who says what in which channel to whom with what effect?« But who was Lasswell? What kind of man was he and what influenced his thinking? What lessons can be learned from his ideas? Lasswell was a communication expert who studied power relations and behaviour in society. […]
Film – 100 years ago
100 years ago films were products with temporary commercial value. Original film prints started to disintegrate as early as the 1920s and production companies did little to ensure its preservation. So most films of this time period have turned into dust. But sometimes miracles still do happen. Why should we care about films? For 12 […]
3 keys to more effectiveness in German business culture
Products Made in Germany enjoy an excellent reputation around the globe. According to a recent article by Deutsche Welle German exports hit record high in 2014 with a 3.7% increase compared to 2013. So there are many good reasons to do business with Germans. But what do potential business partners need to know? Here are […]
Why do businesses go international?
A simple answer is – businesses go global to grow long-term and to become more self-sufficient. Selling services and products in several countries helps reducing the exposure to economic stagnation or decline in domestic demand. So global-minded businesses minimise their dependence on their home market. Here are three impulses and considerations for businesses to go […]