Interview with Pedro Custódio – User Experience Strategist

Pedro, you have spent the last 6 years working and living in Germany and you were responsible for user experience design at Vodafone. Tell us a bit how you have created this job opportunity. What led to your decision to move to Germany? I studied computer science, more exactly I studied Artificial Intelligence, maybe because […]
Why do businesses go international?

A simple answer is – businesses go global to grow long-term and to become more self-sufficient. Selling services and products in several countries helps reducing the exposure to economic stagnation or decline in domestic demand. So global-minded businesses minimise their dependence on their home market. Here are three impulses and considerations for businesses to go […]