How to decode messages with the Lasswell formula


Most people remember Harold Lasswell for the phrase:
»Who says what in which channel to whom with what effect?«

But who was Lasswell? What kind of man was he and what influenced his thinking? What lessons can be learned from his ideas?

Lasswell was a communication expert who studied power relations and behaviour in society. He authored many books on topics such as personal security and political propaganda. Primarily he was concerned with mass communication. His ideas intended to elicit deeper analysis of media influences and effects on audiences.

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